Let us take a deeper look at some of RZ Designer's features...
At first glance the RZ Designer (designer) may appear to be too technical. In all reality it is technical but only if you need it to be. Let us explain it like this. Imagine going to the store and buying a Lego set with lots of parts. What do you do with it? You build things with the lego parts right? The RZ Designer is like a Lego set, there are all kinds of parts you can use to build things. But now imagine that you could go to the store and buy a Lego set already assembled. That is the notion of the RZ Gallery, a store of Lego sets
"no assembly required" and they are all free.
So, if you start out by picking one of the pre-made templates from the gallery, then designer is quite simple. The vast majority of gallery templates are designed to automagically morph into your brand i.e. colors, logo, etc. All you may want to do is make a few little tweeks. On the other hand, if you want to design your own email from scratch, then you are afforded all the parts needed to do so.
- it is worth mentioning that some parts, called intelligent bloks, have special powers. These bloks include...
Think of intelligent bloks like wrappers. Everything inside the blok is considered to belong to the respective thing i.e. a Listing, the Agent, or the Company. These bloks may have special properties that will appear in the right sidebar.
The Listing blok has another special power. It can be one or more listings meaning it can repeat in the case of multiple listings. When you drag a listing blok from the right sidebar and drop it on the canvas, a popup will appear where you can pick one or more of your Listings. You can change the listing selection at any time by selecting the Listing blok and then clicking on the (house/building) icon.
Under the hood
HTML emails must follow some pretty strict guidelines for structure and content. Still today, so many emails clients lack support for certain HTML features, making it difficult to compose a email that will look good in all email clients and especially on mobile devices. Here comes RZ Designer to the rescue by taking care of the complex technical stuff for you. RZ Designer lets you build an email in a simple drag-n-drop and wysiwyg manner. Under the hood, the designer is composing a specialized language for emails called MJML which is then transformed into HTML for the final email. MJML does the heavy lifting while keeping to all the best practices for HTML emails. Visit
for more information about MJML.
All you really need to know is that by employing MJML as the heavy lifter, the RZ Designer affords you the ability build not only visually stunning emails but highly technically correct emails, all of which greatly improves the impression and results of your emails.
There is so much power in the RZ Designer and we can't describe it all here but we do have two resources where you can learn about the RZ Designer...
Dashboard - Designs
. This same RZ Designer is behind many things in RealtyZapp i.e. Blasts, Flyers, Web Pages, all of which are created in Designs. Check out the Designs' help for more information about RZ Designer.
where you will find many great resources.